CUSTOMER-CENTRICITY is the Heart of the Noble Calling of Distribution

Kamo

“The customer is always right.” It’s an old adage that has been attributed to numerous businessmen and women over the years. I think Marshall Field is the true origin of the quote, but regardless of who said it first, it has certainly been said a lot. I don’t doubt that it has been said by distributors from time to time, though the relationship between distributors and the businesses they supply goes beyond a right or wrong dyna