We supply America • Season 3 • Episode 2 • PG • 19 min 

Discovering Midwest Wheel: A Tapestry of Legacy, Innovation, and Community

Embark on a revealing journey into the heart of Midwest Wheel, a prestigious 112-year-old truck parts distributor that stands as a pillar of innovation and sustained growth in the heartland of America. This episode unwraps the secrets behind their cohesive and innovative team, showcasing a living testament to generational leadership, profound employee ownership, and a deep-seated commitment to superior customer experience.

Celebrating a Vibrant Narrative of Industry Leadership

Midwest Wheel has not only preserved a rich legacy but nurtured it, evolving into a dynamic force that sets historic records and receives repeated recognitions, including being honored as Distributor of the Year, a historic three times. As a beacon of transformation and agility, they have broadened their horizons exponentially, recently launching successful operations in multiple new locations. Dive into the world of Midwest Wheel, where a familial ethos meets cutting-edge technology, driving them to unprecedented heights in the industry.

starring in this episode

Michael Calllison, Jr.

President & Chief Executive Officer

Adam Clark

Senior Vice President

Steve McEnany

Senior Vice President

Jerry Bender

Vice President

Jim Rankin

Territory Manager

Jason Rose

Field Manager

Jim Anderson

Branch Manager

Howard Noakes

Parts Manager

Full Interview With CEO Michael Callison, Jr.

Get immediate access to exclusive bonus footage

The always challenging part of making a film is leaving great content on the “editing room floor.” Well … we don’t want to do that! So with each episode we provide a bonus video of the full interview between Dirk and the featured company CEO. In each, you will discover deep insights that will inspire you and your team think differently.

Don’t miss this unique opportunity to get into the thinking of some of distribution’s best CEOs.

Special Thanks To Our Partners

Led by founder Dirk Beveridge, UnleashWD is a design, innovation, and strategy firm who transforms legacy wholesale distributors into nimble and innovative market leaders.

Infor is a global leader in business cloud software who designs modern, intuitive, and agile solutions that help wholesale distributors achieve continuous innovation to be more competitive.

Wipfli is a top consulting and accounting firm serving clients across today’s most complex industries. Their advisers know how to help you innovate, self-disrupt and unlock the full potential of your business.

Interested in partnering with the we supply america movement?

exclusive Leader interview

Get immediate access to the full interview between Dirk and Midwest Wheel’s President & CEO Michael Callison, Jr.

exclusive Leader interview

Get immediate access to the full interview between Dirk and IBT Industrial’s CEO Jeff Cloud With Bonus Carin Sampson Interview

Porter Pipe & Supply Meeting Kit

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