We supply America • Season 2 • Episode 4 • PG • 19 min 

Building Futures, One Job At A Time

Founded in 1898, with roots dating back to 1868, this week’s film tells the story of this employee-owned and purpose-driven organization, comprised of over 850 team members, each committed to serving fellow employee-owners, its partners, and communities toward building a better America.

Championing The Noble Calling of Distribution

The future of distribution is people, and the noble generation of leadership at DSG builds their strategy around their people. Focusing on the individual to grow, thrive, and fulfill their potential is at the core of DSG. And they back this commitment up with investment in people. The result is a family culture of thriving individuals who each day “step into my world” of employee ownership.

starring in this episode

Paul Kennedy

President & Chief Executive Officer

Melissa Lunak

Chief Human Resources Officer

Cameron Pederson

Regional Sales Manager, ND

Jase Rosendahl

Corporate Purchasing Manager, Mechanical

Kristin Espelien

WI Sales Engagement Coordinator

Cole Mercier

Communications & Engagement Strategist

Rich Martin

Warehouse Manager

Julianne Turk

Chief Financial Officer

Chris Buelow

Vice President, Sales & Marketing

Full Interview With CEO Paul Kennedy

Get immediate access to exclusive bonus footage

The always challenging part of making a film is leaving great content on the “editing room floor.” Well … we don’t want to do that! So with each episode we provide a bonus video of the full interview between Dirk and the featured company CEO. In each, you will discover deep insights that will inspire you and your team think differently.

Don’t miss this unique opportunity to get into the thinking of some of distribution’s best CEOs.

Special Thanks To Our Partners

Led by founder Dirk Beveridge, UnleashWD is a design, innovation, and strategy firm who transforms legacy wholesale distributors into nimble and innovative market leaders.

Infor is a global leader in business cloud software who designs modern, intuitive, and agile solutions that help wholesale distributors achieve continuous innovation to be more competitive.

Interested in partnering with the we supply america movement?

exclusive Leader interview

Get immediate access to the full interview between Dirk and DSG’s President & CEO Paul Kennedy.

exclusive Leader interview

Get immediate access to the full interview between Dirk and IBT Industrial’s CEO Jeff Cloud With Bonus Carin Sampson Interview

Porter Pipe & Supply Meeting Kit

Stay up to date with important happenings

As Dirk crosses the country in the RV, get exclusive behind the scenes action, moments of learning, episode reminders, industry news and more delivered directly to your inbox.

You'll be inspired, heartened, and informed through the stories we tell of distributors just like you, making a difference each day.

Never any spam, and only necessary touches.


As Dirk crosses the country this summer, stay up to date on all the We Supply America happenings. We’ll be sure to remind you when the episodes begin to air this July. You won’t want to miss any!