We supply America • Season 4 • Episode 8 • PG • 33 min 

PACE Supply: A Legacy of Empowerment, Innovation, and People-First Leadership

For 30 years, PACE Supply has been at the forefront of wholesale distribution, championing bold innovation and a commitment to people-first leadership. From its humble beginnings in 1994, this employee-owned company has grown to 1,700 employee-owners across 30+ locations. PACE Supply is more than a provider of plumbing and HVAC solutions; it’s a mission-driven organization built on empowering its people, supporting customers, and fostering a culture of authenticity and growth.

Building a Future Where Work Fuels Human Flourishing

At the heart of PACE Supply’s success is its unwavering belief that people come first. Through an environment rooted in trust, grace, and mentorship, the company helps employees find fulfillment and become their authentic selves. Employee-ownership not only drives financial success but also creates a shared sense of purpose, empowering individuals to flourish at work and at home. With a steadfast commitment to values, innovation, and long-term impact, PACE Supply isn’t just a business—it’s a force for good shaping the future of distribution and redefining the purpose of work.

starring in this episode

Keith Hubbard

President

John Gannon

Vice President of Operations

Tim Wiitala

Vice President of Sales

Brittany Stromgren

Fire Protection Assistant Division Manager

Dio Santiago

Director of Branches

Mike Cook

Operations Manager

John Varner

Retired

John Alkire

Division Manager Water Heating Solutions

Full Interview With President Keith Hubbard

Get immediate access to exclusive bonus footage

The always challenging part of making a film is leaving great content on the “editing room floor.” Well … we don’t want to do that! So with each episode we provide a bonus video of the full interview between Dirk and the featured company CEO. In each, you will discover deep insights that will inspire you and your team think differently.

Don’t miss this unique opportunity to get into the thinking of some of distribution’s best CEOs.

Special Thanks To Our Partners

Led by founder Dirk Beveridge, UnleashWD is a design, innovation, and strategy firm who transforms legacy wholesale distributors into nimble and innovative market leaders.

Infor is a global leader in business cloud software who designs modern, intuitive, and agile solutions that help wholesale distributors achieve continuous innovation to be more competitive.

Enable’s ’s easy-to-use, scalable rebate management platform helps manufacturers, distributors, and retailers take control of their rebate programs and turn them into an engine for growth.

Wipfli is a top consulting and accounting firm serving clients across today’s most complex industries. Their advisers know how to help you innovate, self-disrupt and unlock the full potential of your business.

Force For Good is a performance coaching company on a mission to significantly empower all individuals in the distribution and manufacturing sectors to reach their full potential and thrive, regardless of role.

Interested in partnering with the we supply america movement?

exclusive Leader interview

Get immediate access to the full interview between Dirk and PACE Supply’s President Keith Hubbard.

exclusive Leader interview

Get immediate access to the full interview between Dirk and IBT Industrial’s CEO Jeff Cloud With Bonus Carin Sampson Interview

Porter Pipe & Supply Meeting Kit

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