We supply America • Season 1 • Episode 3 • PG • 23 min 

Thinking In Decades, Not Quarters

In the third episode of We Supply America, we travel to Pittston, Pennsylvania to meet with the team of Benco Dental.  This third generation independent distributor’s dedication to their customers is woven into the core and fabric of every aspect of their business.

Championing The Noble Calling Of Distribution

As an independent family-owned business, Benco Dental “has the luxury of thinking in decades, not quarters” ensuring they keep the long-term needs of their customers at the forefront of their strategy.

starring in this episode

Larry Cohen

Chief Customer Advocate

Rick Cohen

Managing Director

Chuck Cohen

Managing Director

Beth Hastie

Vice President of Operations

Tony Smigelski

Director of Warehouse Logistics

Ed Chintalla

Field Service Technician

Keely Brazil

Senior Event Planner

Done For You – Meeting In A Kit

Bring the learning back to your team today

Each episode of We Supply America will provide insights and inspiration to help you and your team further your mission. Each is a masterclass in the why, what, and how of distribution from which you will be able to glean useful and practical lessons.

Our Meeting In A Kit is designed for leaders like you to use in facilitating deep and meaningful conversation with your team members about each episode. When you download the kit for each episode you’ll immediately receive a:

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  • PDF Presentation To Lead The Discussion
  • Meeting handout for individual self reflection
  • Guide to lead the conversation from self reflection to team commitment
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Full Interview With Rick & Chuck Cohen

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The always challenging part of making a film is leaving great content on the “editing room floor.” Well … we don’t want to do that! So with each episode we provide a bonus video of the full interview between Dirk and the featured company’s leader. In each, you will discover deep insights that will inspire you and your team think differently.

Don’t miss this unique opportunity to get into the thinking of some of distribution’s best leaders.

Special Thanks To Our Partners

Lead by founder Dirk Beveridge, UnleashWD is a design, innovation, and strategy firm who transforms legacy wholesale distributors into nimble and innovative market leaders.

Infor is a global leader in business cloud software who designs modern, intuitive, and agile solutions that help wholesale distributors achieve continuous innovation to be more competitive.

Proton is a cutting-edge, AI powered platform, custom built for distributors to help you make data-backed, perfectly targeted sales pitches at every interaction, across every channel.

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Season one has wrapped up! Catch all the episodes on demand now!

exclusive Leader interview

Get immediate access to the full interview between Dirk and Benco Dental Managing Directors, brothers Rick & Chuck Cohen.

exclusive Leader interview

Get immediate access to the full interview between Dirk and IBT Industrial’s CEO Jeff Cloud With Bonus Carin Sampson Interview

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