We supply America • Season 2 • Episode 2 • PG • 23 min 

Robert Weed: Transformation 2.0

In 2020, Robert Weed launched its 2.0 transformation initiative, an effort focused on innovation, growth, supply chain discipline, and employee and community support. The third generation of leadership recognized complacency had set into the organization and created a vision and strategy with a bolder ambition. The new leadership team at Robert Weed, led by the 35-year-old 3rd generation CEO, is committed to playing the long game. Transformation 2.0 has the company investing in technology, its people, supplier and customer partnerships, and the local community, leaving no stone unturned.

Championing The Noble Generation of Leadership

What does the future look like as the Robert Weed transformation journey continues? As CEO Will Weed tells us in the Bonus CEO interview film, “A healthier and more sustainable workforce. People who are more prideful in what they are doing can take care of their families and educate and develop themselves. That’s at the core. And we’ll be more diversified than we are today.” This is the Noble Generation of leadership at its finest.

starring in this episode

Will Weed

Chief Executive Officer

Margie Rodino

Chief Culture Officer

Steve Ramel


Holly Quirk

Materials Planner/MRO

Eric Willams

Distribution Manager

Bob Murphy

Senior IT Helpdesk Technician

Julie Stenberg

Life Coach

Full Interview With CEO Will Weed

Get immediate access to exclusive bonus footage

The always challenging part of making a film is leaving great content on the “editing room floor.” Well … we don’t want to do that! So with each episode we provide a bonus video of the full interview between Dirk and the featured company CEO. In each, you will discover deep insights that will inspire you and your team think differently.

Don’t miss this unique opportunity to get into the thinking of some of distribution’s best CEOs.

Special Thanks To Our Partners

Led by founder Dirk Beveridge, UnleashWD is a design, innovation, and strategy firm who transforms legacy wholesale distributors into nimble and innovative market leaders.

Infor is a global leader in business cloud software who designs modern, intuitive, and agile solutions that help wholesale distributors achieve continuous innovation to be more competitive.

Interested in partnering with the we supply america movement?

exclusive Leader interview

Get immediate access to the full interview between Dirk and Robert Weed’s CEO Will Weed.

exclusive Leader interview

Get immediate access to the full interview between Dirk and IBT Industrial’s CEO Jeff Cloud With Bonus Carin Sampson Interview

Porter Pipe & Supply Meeting Kit

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