We supply America • Season 4 • Episode 2 • PG • 24 min 

NIBCO: Forging Quality, Community, and Purpose for Over a Century

Step inside NIBCO, a company that’s as much about building people as it is about producing some of the best flow control systems in America. Founded in 1904 and now led by the fifth generation, NIBCO exemplifies family values, integrity, and a commitment to people at its core. NIBCO has nurtured a culture that feels like family, where each person is celebrated for their contributions, empowered to grow, and deeply valued as both an employee and an individual. Here, every associate doesn’t just work—they belong, driving a shared purpose that reaches far beyond their products to uplift communities and create lasting impact.

A Tradition of Values, A Future of Empowerment

NIBCO’s legacy is built on values that endure: Safety, Integrity, Teamwork, Continuous Improvement, and Philanthropy. These are more than principles; they are actions embodied daily by each of NIBCO’s 3,000 employee-owners. This commitment to excellence and care extends into communities through impactful partnerships. Driven by the belief that “the best product of NIBCO is a good person,” this culture fosters an environment where employees feel ownership in every sense—of their work, their growth, and their company. Join us in exploring how NIBCO sets a gold standard for what it means to be a force for good in American manufacturing, empowering people to achieve and inspiring future generations to flourish.

starring in this episode

Ashley Martin

President & Chief Executive Officer

Mike Roberts

Plant Manager

David Astrap

Operations Manager

Norman Smith

Technician

Jeremiah Major

Stuarts Draft HS Athletic Director

Tami Holbert

HR & Safety Manager

Full Interview With President & CEO Ashley Martin

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The always challenging part of making a film is leaving great content on the “editing room floor.” Well … we don’t want to do that! So with each episode we provide a bonus video of the full interview between Dirk and the featured company CEO. In each, you will discover deep insights that will inspire you and your team think differently.

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Special Thanks To Our Partners

Led by founder Dirk Beveridge, UnleashWD is a design, innovation, and strategy firm who transforms legacy wholesale distributors into nimble and innovative market leaders.

Infor is a global leader in business cloud software who designs modern, intuitive, and agile solutions that help wholesale distributors achieve continuous innovation to be more competitive.

Enable’s ’s easy-to-use, scalable rebate management platform helps manufacturers, distributors, and retailers take control of their rebate programs and turn them into an engine for growth.

Wipfli is a top consulting and accounting firm serving clients across today’s most complex industries. Their advisers know how to help you innovate, self-disrupt and unlock the full potential of your business.

Force For Good is a performance coaching company on a mission to significantly empower all individuals in the distribution and manufacturing sectors to reach their full potential and thrive, regardless of role.

Interested in partnering with the we supply america movement?

exclusive Leader interview

Get immediate access to the full interview between Dirk and NIBCO’s President & CEO Ashley Martin.

exclusive Leader interview

Get immediate access to the full interview between Dirk and IBT Industrial’s CEO Jeff Cloud With Bonus Carin Sampson Interview

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