Reinders: 158 Years of Innovation, Community, and Care
Since 1866, Reinders has stood as a beacon of multi-generational excellence in the distribution landscape, blending tradition with forward-thinking innovation. From its humble beginnings as a general store, Reinders has grown into a regional powerhouse in the commercial green industry, employing over 200 passionate individuals across 12 locations. But Reinders is more than a business—it’s a family, committed to nurturing its employees, serving its customers with unmatched dedication, and engaging deeply with the community. Reinders doesn’t just sell products; it delivers solutions that enhance lives and landscapes, ensuring that every interaction reflects their belief in being a Force For Good.
Blending Family Values with Cutting-Edge Innovation
At Reinders, the heart of success lies in its people and partnerships. With an obsession for customer satisfaction and a relentless drive for innovation, Reinders has embraced technology to transform how they serve. Their investments in digital platforms and educational initiatives, including hosting the largest private green industry educational conference in the Midwest, showcase their dedication to empowering others. Whether through groundbreaking e-commerce strategies or supporting employees through life’s challenges, Reinders proves that the key to thriving for 158 years is living their values every day. Join us as we uncover the remarkable story of a family business that continues to inspire and lead with purpose.
starring in this episode
Craig Reinders
President & Chief Executive Officer
Robin McGuire
Chief Information Officer
Jeremy Ott
Director of Ecommerce and Digital Marketing
Joe Etten
Sales Technology Manager
Michelle Lesnik
Holiday Lighting Operations Manager
Kip Kennedy
Chief Financial Officer
Phil Zastrow
Golf Irrigation Manager
Rodney Hinson
Warehouse Associate
Full Interview With President & CEO Craig Reinders
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Special Thanks To Our Partners
Led by founder Dirk Beveridge, UnleashWD is a design, innovation, and strategy firm who transforms legacy wholesale distributors into nimble and innovative market leaders.
Infor is a global leader in business cloud software who designs modern, intuitive, and agile solutions that help wholesale distributors achieve continuous innovation to be more competitive.
Enable’s ’s easy-to-use, scalable rebate management platform helps manufacturers, distributors, and retailers take control of their rebate programs and turn them into an engine for growth.
Wipfli is a top consulting and accounting firm serving clients across today’s most complex industries. Their advisers know how to help you innovate, self-disrupt and unlock the full potential of your business.
Force For Good is a performance coaching company on a mission to significantly empower all individuals in the distribution and manufacturing sectors to reach their full potential and thrive, regardless of role.
