We supply America • Season 2 • Episode 6 • PG • 24 min 

Innovating To Serve Customers & Employees

This week’s film tells the story of Jaeckle Distributors, a third-generation, independent, family owned flooring and surfacing distributor. Innovation is not only one of Jaeckle’s core values, it is the foundation for both their employee and customer value propositions. In this film you’ll hear from passionate Jaeckle employees how they focus on the customer’s success while being a part of a special people-first culture.

Championing The Noble Generation of Leadership

Like most of their customers, Jaeckle Distributors has always been a family business, and with that comes certain ways of operating. This noble company treats its customers right, treats its employees right, and supports the communities they serve. Daily they are led by their five core values saying “We believe that living these values makes us better business partners, better people, and even better parents, family members, and friends.

starring in this episode

Jeff Jaeckle


Shawn Gagg

CIO, VP Marketing and Sales

Bill Simonson

VP Operations

Eryn Roycroft

Shipping Coordinator

Myron Larson

Truck Driver

Tyler Spencer

2nd Shift Warehouse Supervisor

Victoria Shaffner

Customer Service Representative

Andre Miller

Warehouse Associate

Bryann Pickett

Territory Sales Manager

Darrell Rupnow

Territory Sales Manager

Michelle Douglas

Territory Sales Manager

Mark Lemke

Territory Sales Manager

Full Interview With President Jeff Jaeckle

Get immediate access to exclusive bonus footage

The always challenging part of making a film is leaving great content on the “editing room floor.” Well … we don’t want to do that! So with each episode we provide a bonus video of the full interview between Dirk and the featured company CEO. In each, you will discover deep insights that will inspire you and your team think differently.

Don’t miss this unique opportunity to get into the thinking of some of distribution’s best CEOs.

Special Thanks To Our Partners

Led by founder Dirk Beveridge, UnleashWD is a design, innovation, and strategy firm who transforms legacy wholesale distributors into nimble and innovative market leaders.

Infor is a global leader in business cloud software who designs modern, intuitive, and agile solutions that help wholesale distributors achieve continuous innovation to be more competitive.

Interested in partnering with the we supply america movement?

exclusive Leader interview

Get immediate access to the full interview between Dirk and Jaeckle Distributors’ CEO Jeff Jaeckle.

exclusive Leader interview

Get immediate access to the full interview between Dirk and IBT Industrial’s CEO Jeff Cloud With Bonus Carin Sampson Interview

Porter Pipe & Supply Meeting Kit

Stay up to date with important happenings

As Dirk crosses the country in the RV, get exclusive behind the scenes action, moments of learning, episode reminders, industry news and more delivered directly to your inbox.

You'll be inspired, heartened, and informed through the stories we tell of distributors just like you, making a difference each day.

Never any spam, and only necessary touches.


As Dirk crosses the country this summer, stay up to date on all the We Supply America happenings. We’ll be sure to remind you when the episodes begin to air this July. You won’t want to miss any!