a six-part series of interactive conversations to address issues holding the industry back

We interviewed over 175 distribution pros and identified six false narratives that together we must obliterate in 2022

The business of distribution is tough enough, so it is important once and for all to acknowledge – and then obliterate – the false narratives we have come to accept as “truth.”  We spoke to over 175 distribution professionals to find out which six narratives are most detrimental to our ability to recruit and retain top talent, outperform the market, and stay ahead of the competition.

Join Dirk Beveridge, founder of UnleashWD and executive producer of We Supply America, along with his special guests as they talk through the six most important mindset shifts you need in order to obliterate these false narratives, how you can prepare your team to think differently in 2022, and the most impactful actions you can take immediately.

We’ll jump on at 3:00 PM CT on the second Thursday of each month for an interactive conversation around these false narratives including the impact on you, your employees, your business, your growth, and more.  Save your seat now!

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Series Schedule

Available now

#Truth: It’s damn cool what we do as the backbone of this country!
LEARN MORE

False Narrative #1

DISTRIBUTION
ISN’T SEXY

Available now

#Truth: The technology needed to win is within each distributors grasp.
Learn more

False Narrative #2

TECHNOLOGY Is Too
hard & Too Costly

AVAILABLE NOW

#Truth: Your people are not found on the balance sheet - they are individuals with goals and dreams.
Learn more

False Narrative #3

PEOPLE ARE OUR
GREATEST ASSET

AVAILABLE NOW

#Truth: Your customers, the market and your local community are not supplied without you the middleman.
Learn more

False Narrative #4

MIDDLEMEN DON’T
ADD VALUE

June 9th

#Truth: Every job and every position is needed and dignified.

False Narrative #5

I'm Just A
"___________________"

July 14th

#Truth: Your business is dependent on the personal values and relationships among all employees.

False Narrative #6

Soft Skills
are soft

False Narrative Conversation #1

Let’s Bust The Myth That Distribution Isn't Sexy

Learn How Your Distribution Peers Are Obliterating This False Narrative now with instant access to this session

If you are experiencing war on talent challenges, rethinking your people, processes, and/or systems, or simply tired of distribution taking a back seat, you’ll want to attend this executive briefing. Our host, Dirk Beveridge will set the stage with what he uncovered during the We Supply America tour defining distribution’s sexiness, and then discuss with his guests how distributors are making their businesses attractive and magnetic everyday.

Dirk Beveridge

Founder, UnleashWD
Executive Producer, UnleashWD

Bill Condron

Chief Executive Office
The Granite Group

Stephanie Porter

Director of Marketing & Brand
Porter Pipe & Supply

Steve Levy

Vice President Enterprise
Architecture, Infor

False Narrative Conversation #2

Let’s Bust The Myth That Technology Is Too Hard & Too Costly

Learn How Your Distribution Peers Are Obliterating This False Narrative now with instant access to this session

Distributors today face three major challenges in creating their digital future. At the top of the list is the complexity of modernizing your business and the risk if not done properly and efficiently. Close behind is the second challenge of having the needed talent and expertise in-house for implementing this new era of technology. And third is money – how much to invest in the future of the business. Our host Dirk Beveridge, will explore each of these challenges with his guests providing you with tangible solutions to address each challenge and begin and/or accelerate your digital transformation journey.

Dirk Beveridge

Founder, UnleashWD
Executive Producer, UnleashWD

Ryan Bugai

Sales And Marketing Specialist
Northwest Drive Train

Michael Mazzoni

Director, Solution Consulting
Infor

False Narrative Conversation #3

Let’s Bust The Myth That Our People Are Our Greatest Asset

Learn How Your Distribution Peers Are Obliterating This False Narrative NOW WITH INSTANT ACCESS TO THIS SESSION

Business leaders are conditioned to believe that our people are our most valuable asset. This belief is limiting. As an asset is defined, they’re not “an item you own having exchange value.” It’s more important than ever to reframe this belief coming out of the pandemic. Your employees are human beings with souls & dreams. They, like you, yearn to fulfill their potential. Focus on their potential, and you unleash possibilities.

Dirk Beveridge

Founder, UnleashWD
Executive Producer, UnleashWD

Ryan Craven Ed.D,SHRM-SCP

Vice President and General Manager
General Air Service & Supply

Jessica Dunyon PMP, MBA

Director, Go To Market Strategy
Infor

False Narrative Conversation #4

Let’s Bust The Myth That Middlemen Don't Add Value

LEARN HOW YOUR DISTRIBUTION PEERS ARE OBLITERATING THIS FALSE NARRATIVE NOW WITH INSTANT ACCESS TO THIS SESSION

It’s time to squash the myth that distributors and middlemen don’t add value. The reality is you’re not “just another mouth to feed.” As customers look to squeeze out inefficiency and get more value for their money, it’s more important than ever for distributors to own the “middleman” position with pride and a deep conviction of the value and expertise delivered.

Dirk Beveridge

Founder, UnleashWD
Executive Producer, UnleashWD

Andrew Hastert

Director of Channel Partnerships
Rockwell Automation

Michael Mazzoni

Director, Solution Consulting
Infor

About your Conversation Host

Dirk Beveridge is a visionary entrepreneur and the founder of UnleashWD, the premier design, strategy, and innovation firm in wholesale distribution.  Dirk is also the Executive Producer of We Supply America, which Infor is the primary sponsor.  Together we are on a mission of Championing The Noble Calling Of Distribution.

The six false narratives that are featured throughout this series were uncovered by Dirk as he traveled on the We Supply America tour last summer meeting with 34 different distributors.

Dirk, with his one-of-a-kind perspective on the future of wholesale distribution, has been leading major change for over 35 years to advance distributors’ growth, relevance, and transformation.

Special Thanks To Our Partners

Led by founder Dirk Beveridge, UnleashWD is a design, innovation, and strategy firm who transforms legacy wholesale distributors into nimble and innovative market leaders.

Infor is a global leader in business cloud software who designs modern, intuitive, and agile solutions that help wholesale distributors achieve continuous innovation to be more competitive.

Slimstock provides an inventory optimization solution that is used to boost profitability and unlock working capital for distributors. Benefits include improving service level availability, increasing efficiency, and eliminating waste.

Porter Pipe & Supply Meeting Kit

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