a six-part series of interactive conversations to address issues holding the industry back
We interviewed over 175 distribution pros and identified six false narratives that together we must obliterate in 2022
The business of distribution is tough enough, so it is important once and for all to acknowledge – and then obliterate – the false narratives we have come to accept as “truth.” We spoke to over 175 distribution professionals to find out which six narratives are most detrimental to our ability to recruit and retain top talent, outperform the market, and stay ahead of the competition.
Join Dirk Beveridge, founder of UnleashWD and executive producer of We Supply America, along with his special guests as they talk through the six most important mindset shifts you need in order to obliterate these false narratives, how you can prepare your team to think differently in 2022, and the most impactful actions you can take immediately.
Register now for immediate access to all six interactive conversations around these false narratives including the impact on you, your employees, your business, your growth, and more. Watch on demand now!
Register Now!
Watch Instantly!
REGISTER JUST ONCE!
You’ll receive Access to All Six On Demand Conversations Immediately
Series Schedule
False Narrative #1
DISTRIBUTION
ISN’T SEXY
False Narrative #2
TECHNOLOGY Is Too
hard & Too Costly
AVAILABLE NOW
False Narrative #3
PEOPLE ARE OUR
GREATEST ASSET
AVAILABLE NOW
False Narrative #4
MIDDLEMEN DON’T
ADD VALUE
False Narrative #5
I'm Just A
"___________________"
AVAILABLE NOW
False Narrative #6
Soft Skills
are soft
False Narrative Conversation #1
Let’s Bust The Myth That Distribution Isn't Sexy
Learn How Your Distribution Peers Are Obliterating This False Narrative now with instant access to this session
If you are experiencing war on talent challenges, rethinking your people, processes, and/or systems, or simply tired of distribution taking a back seat, you’ll want to attend this executive briefing. Our host, Dirk Beveridge will set the stage with what he uncovered during the We Supply America tour defining distribution’s sexiness, and then discuss with his guests how distributors are making their businesses attractive and magnetic everyday.
Dirk Beveridge
Founder, UnleashWD
Executive Producer, UnleashWD
Bill Condron
Chief Executive Office
The Granite Group
Stephanie Porter
Director of Marketing & Brand
Porter Pipe & Supply
Steve Levy
Vice President Enterprise
Architecture, Infor
False Narrative Conversation #2
Let’s Bust The Myth That Technology Is Too Hard & Too Costly
Learn How Your Distribution Peers Are Obliterating This False Narrative now with instant access to this session
Distributors today face three major challenges in creating their digital future. At the top of the list is the complexity of modernizing your business and the risk if not done properly and efficiently. Close behind is the second challenge of having the needed talent and expertise in-house for implementing this new era of technology. And third is money – how much to invest in the future of the business. Our host Dirk Beveridge, will explore each of these challenges with his guests providing you with tangible solutions to address each challenge and begin and/or accelerate your digital transformation journey.
Dirk Beveridge
Founder, UnleashWD
Executive Producer, UnleashWD
Ryan Bugai
Sales And Marketing Specialist
Northwest Drive Train
Michael Mazzoni
Director, Solution Consulting
Infor
False Narrative Conversation #3
Let’s Bust The Myth That Our People Are Our Greatest Asset
Learn How Your Distribution Peers Are Obliterating This False Narrative NOW WITH INSTANT ACCESS TO THIS SESSION
Business leaders are conditioned to believe that our people are our most valuable asset. This belief is limiting. As an asset is defined, they’re not “an item you own having exchange value.” It’s more important than ever to reframe this belief coming out of the pandemic. Your employees are human beings with souls & dreams. They, like you, yearn to fulfill their potential. Focus on their potential, and you unleash possibilities.
Dirk Beveridge
Founder, UnleashWD
Executive Producer, UnleashWD
Ryan Craven Ed.D,SHRM-SCP
Vice President and General Manager
General Air Service & Supply
Jessica Dunyon PMP, MBA
Director, Go To Market Strategy
Infor
False Narrative Conversation #4
Let’s Bust The Myth That Middlemen Don't Add Value
LEARN HOW YOUR DISTRIBUTION PEERS ARE OBLITERATING THIS FALSE NARRATIVE NOW WITH INSTANT ACCESS TO THIS SESSION
It’s time to squash the myth that distributors and middlemen don’t add value. The reality is you’re not “just another mouth to feed.” As customers look to squeeze out inefficiency and get more value for their money, it’s more important than ever for distributors to own the “middleman” position with pride and a deep conviction of the value and expertise delivered.
Dirk Beveridge
Founder, UnleashWD
Executive Producer, UnleashWD
Andrew Hastert
Director of Channel Partnerships
Rockwell Automation
Michael Mazzoni
Director, Solution Consulting
Infor
False Narrative Conversation #5
Let’s Bust The Myth That A job is "just a job"
LEARN HOW YOUR DISTRIBUTION PEERS ARE OBLITERATING THIS FALSE NARRATIVE NOW WITH INSTANT ACCESS TO THIS SESSION
Have you every heard one of your employees say, “I’m just a driver,” “I’m just a picker,” or something similar? What became evident during the We Supply America tour is that too many have fallen into this trap. It’s time we rally together to bust the myth that a job is “just a job,” and that every job is dignified and needed, that every role is critical to supplying America.
Dirk Beveridge
Founder, UnleashWD
Executive Producer, UnleashWD
Will Quinn
Director, Industry & Solution Strategy
Infor
False Narrative Conversation #6
Let’s Bust The Myth That Soft Skills Are Soft
LEARN HOW YOUR DISTRIBUTION PEERS ARE OBLITERATING THIS FALSE NARRATIVE NOW WITH INSTANT ACCESS TO THIS SESSION
Culture eats strategy for lunch. And at the heart of your culture are the soft skills that drive individual and company success. Yet for too many, investing in soft skills development seems too soft and as a result 80% of your workforce does not receive development opportunities that can enhance results. Join us as we obliterate the false narrative that soft skills are soft.
Dirk Beveridge
Founder, UnleashWD
Executive Producer, UnleashWD
Jessica Dunyon PMP, MBA
Director, Go To Market Strategy
Infor
Mark Chirgwin
Chief Operating Officer
Bender Plumbing
About your Conversation Host
Dirk Beveridge is a visionary entrepreneur and the founder of UnleashWD, the premier design, strategy, and innovation firm in wholesale distribution. Dirk is also the Executive Producer of We Supply America, which Infor is the primary sponsor. Together we are on a mission of Championing The Noble Calling Of Distribution.
The six false narratives that are featured throughout this series were uncovered by Dirk as he traveled on the We Supply America tour last summer meeting with 34 different distributors.
Dirk, with his one-of-a-kind perspective on the future of wholesale distribution, has been leading major change for over 35 years to advance distributors’ growth, relevance, and transformation.
Special Thanks To Our Partners
Led by founder Dirk Beveridge, UnleashWD is a design, innovation, and strategy firm who transforms legacy wholesale distributors into nimble and innovative market leaders.
Infor is a global leader in business cloud software who designs modern, intuitive, and agile solutions that help wholesale distributors achieve continuous innovation to be more competitive.
Slimstock provides an inventory optimization solution that is used to boost profitability and unlock working capital for distributors. Benefits include improving service level availability, increasing efficiency, and eliminating waste.
